Located in the West Asia and borders of the Gulf of Oman, Persian Gulf, and Caspian Sea,\nIran positioned half way on the trade between Asia and Europe, offers sea ports, railroad\nservices and land connections between two continents. Aided by this strategic location; in the\ncoming years; road and rail freight will become increasingly important to Iran as source of\nforeign income. Therefore, many logistics and transportation companies have started to study\nthe market in order to understand the challenges and prepare for new upcoming changes. For\nthe same purpose; Butane Run as one of leading liquid transporters commissioned a\ncomprehensive 360�º market study to Emrooz Marketing Research Company. Desk research,\nsurvey on trading companies and truck drivers, study business model and marketing approach\nof two foreign full-transport service companies as well as in-depth interviews and focus\ngroup discussions have been conducted in order to map the Iranâ��s transportation market, draw\nlessons on how modern transport companies operate and what are the driversâ�� expectations.\nFirst time in this industry, SORF�© analysis model also has been used in order to puts all available cards on the table and gives much broaden outlook to the company senior\nmanagement on the targeted market. Consequently new strategy for Butane Run crafted to\nfurther develop its business, operate on transportation of trading goods, invest in upgrading\nits fleet, infrastructures, software, etc; pushed its T/O and gained massive market share.
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